25 Best Online Shopping Apps In India for 2023 (Top Apps Ranked)

The online shopping craze is increasing day by day, especially in India where the number of internet users is increasing rapidly. There are lots of online shopping apps available in India which provide great features to their users. Whether you want to buy groceries, clothes, electronics, or home appliances, these apps offer convenience and the ability to shop from the comfort of your own home. In this article, we will take a look at the 25 best online shopping apps in India for 2023.

Choosing the right online shopping app is crucial because there are lots of online shopping apps available in the market but the best online shopping app can help you meet your goals. By the way, all online shopping apps are fine, but it can be difficult for you to find a good shopping app if you are a beginner or shopping online for the first time. In this guide, I ranked and reviewed the best 25 online shopping apps, along with my top 5 choices, so you can pick the best one.

Amazon

Best overall online shopping app in India. shop groceries, clothes, electronics, home appliances, and many more with the best discountable prices.

Shop On Amazon

Flipkart

One of the best made-in-India online shopping apps. Shop everything you want with Flipkart. the app has the best user interface and best user experience.

Shop On Flipkart

Myntra

Best Fashion Shopping App in India. Shop online for fashionable clothing for women, men, girls & kids From clothes, fashionable shoes, branded makeup, lipsticks, skincare, and accessories to hair care & home products

Shop On Myntra

AJIO

Best online shopping app for shopping clothing for men and women, footwear, accessories, or even the latest electronics and tech gadgets, etc. Get a stylish shopping experience with AJIO.

Shop On AJIO

Meesho

Best Budget online shopping app in India.stylish top-quality lifestyle products at the lowest wholesale prices, allowing you to shop online at any budget. Besides shopping, you can also resell products to your friends and family.

Shop On Meesho

Did you know that mainstream eCommerce started in 1999 in India with a platform called Fabmart.com (later rebranded Indiaplaza.com)?

We’ve come a long way since then.

When it comes to Best Online Shopping Apps there are thousands of Online Shopping Apps to compare.

And all online shopping apps have different features, performance, ease of use, and price ranges – not to mention various discounts and savings at checkout.

What are the Best Online Shopping Apps In India?

There are lots of online shopping apps in India but most people use Amazon or Flipkart for online shopping. Now it is a matter of your choice but you must try other online shopping apps as well. Each online shopping app has its own specialty, some deliver items on time, some give deep discounts, and some are only known for giving good quality items.

I personally like to use different shopping apps every time, I have used almost all online shopping apps which are available in India and I have tested these apps with my team, so here we have made a list of the 25 best online shopping apps which will be very useful for you.

1. Amazon

First of all, let’s talk about the world’s largest online shopping app, which is Amazon, it is hardly possible that you are hearing the name Amazon for the first time. This is a very popular shopping app. It was launched in India in 2013, and since then, it has grown to become one of the largest online retailers in the country. Amazon India offers a wide range of products, including books, electronics, clothing, groceries, and more, to customers across India.

A lot of people in India use the Amazon app because of the different offers offered by Amazon on Indian festivals. Amazon is famous for its Great Indian Festival Sale and Diwali Sale in India. Users get huge discounts on their favorite items during the sale season.

Amazon India also offers various services, such as Amazon Prime, which provides members with free shipping, streaming of movies and TV shows, and other benefits. Amazon India has also launched its own payment wallet, Amazon Pay, which enables users to make online payments and transfer money.

Amazon India has faced stiff competition from other e-commerce companies, such as Flipkart and Snapdeal, but it has managed to maintain its position as one of the top online retailers in the country. The company has also been expanding its operations in India, with plans to invest heavily in the country’s e-commerce market.

Amazon Online Shopping App Insights:

2. Flipkart

Flipkart is one of the best online shopping apps in India founded in 2007 by Sachin Bansal and Binny Bansal. It initially started as an online bookstore but later expanded to sell a wide variety of products including electronics, clothing, home appliances, and more. The company has grown to become one of the largest e-commerce platforms in India, with millions of products listed and millions of customers using the platform daily. Flipkart has been acquired by Walmart Inc. in 2018 and operates as a subsidiary of the American retail giant.

Flipkart is one of the most popular shopping apps in India. the most important thing is that it is a made-in-India app and its user interface is much smoother and cleaner than Amazon’s app, so most people in India prefer to use the Flipkart app instead of Amazon. If we talk about the features, then you get many amazing features in it, you do not get them in the Amazon app.

I like the ‘Super coin’ feature most of this app because it gives the opportunity to shop with the virtual coins in the app. You can earn super coins by playing games and participating in the different quizzes in the Flipkart app, apart from that the app gives you some super coins every time you shop on Flipkart. you can use these coins on your next shopping!

Flipkart also gives amazing offers and sales just like Amazon, Flipkart’s Big Billion Days Sale is quite famous, in this sale, huge discounts are given on the prices of items.

Flipkart Online Shopping App Insights:

3. Myntra

Myntra is one of the best online shopping apps in India that specializes in fashion and lifestyle products. Founded in 2007, it has grown to become one of the largest online fashion retailers in the country, offering a wide range of clothing, footwear, accessories, and beauty products from both Indian and international brands.

Myntra operates through a website and mobile app and offers convenient features like easy returns, cash on delivery, and multiple payment options. It also has its own private label brands and regularly partners with fashion designers and celebrities for exclusive collections.

If you want to buy fashion and lifestyle products then you can use the Myntra app because Myntra specializes in these types of products. Here you get to see exclusive fashion and lifestyle products of top fashion brands, which you will hardly find on famous apps like Amazon and Flipkart.

You can download this app for fashionable clothing for women, men, girls & kids. The app has a good UI and user experience as well. users can shop for clothes fashionable shoes, branded makeup, lipsticks, skincare, accessories to hair care & home products.

Myntra Online Shopping App Insights:

4. AJIO

AJIO is one of the best online shopping apps in India that offers a wide range of fashion and lifestyle products for men, women, and kids. It features a curated selection of clothing, footwear, accessories, and beauty products from both Indian and international brands.

AJIO also has its own in-house fashion label, AJIO Own, which offers trendy and affordable fashion options. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery.

AJIO Online Shopping App Insights:

5. Meesho

Meesho is one of the best online shopping apps in India that enables people to start their own online business by selling a range of products such as fashion, beauty, home decor, and electronics through social media channels like WhatsApp, Facebook, and Instagram. It provides a seamless platform for small businesses and individuals to connect with suppliers, source products, and sell them to their customers.

Meesho also offers various features such as hassle-free payments, logistics support, and customer service to make the process easier for its users. The platform has a wide network of suppliers and over 13 million resellers across India.

Meesho Online Shopping App Insights:

6. Snapdeal

Snapdeal is one of the best online shopping apps in India that offers a wide range of products across various categories such as fashion, electronics, home appliances, and beauty products. It features products from both Indian and international brands and offers various discounts and deals to its customers. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. In addition, Snapdeal has its own logistics network, which enables it to deliver products to customers in remote areas as well.

Snapdeal Online Shopping App Insights:

7. ShopClues

ShopClues is one of the best online shopping apps in India that offers a wide range of products across various categories such as fashion, home & kitchen, electronics, and daily needs. It features products from both Indian and international brands and offers various discounts and deals to its customers. ShopClues is known for its affordable pricing and focuses on serving the needs of customers in smaller cities and towns across India. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. ShopClues has a vast network of merchants and suppliers, which enables it to offer a diverse range of products at competitive prices.

ShopClues Online Shopping App Insights:

8. Nykaa

Nykaa is one of the best online shopping apps in India that specializes in beauty and wellness products for men and women. It features a wide range of products across categories such as skincare, haircare, makeup, fragrance, and wellness supplements, from both Indian and international brands. Nykaa also has its own in-house brand, Nykaa Cosmetics, which offers a range of makeup and skincare products. The platform is known for its extensive product selection and also provides users with expert advice and tutorials on beauty and wellness through its blog, Beauty Book. Nykaa offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. It also operates several physical stores across India, called Nykaa Luxe, which offer a premium shopping experience for customers.

Nykaa Online Shopping App Insights:

9. Tata Cliq

Tata Cliq is one of the best online shopping apps in India that offers a range of products across various categories such as fashion, electronics, home appliances, and beauty products. It features products from both Indian and international brands and offers various discounts and deals to its customers. Tata Cliq is known for its premium product selection and focuses on serving the needs of customers in larger cities across India. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. In addition, Tata Cliq has several physical stores across India, called Tata Cliq Luxury, which offer a premium shopping experience for customers who prefer to shop offline.

Tata Cliq Online Shopping App Insights:

10. FirstCry

FirstCry is one of the best online shopping apps in India that specializes in baby and kids’ products. It features a wide range of products across categories such as clothing, toys, diapers, feeding essentials, and healthcare products, from both Indian and international brands. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. In addition, FirstCry has several physical stores across India, called FirstCry stores, which offer a premium shopping experience for parents and kids. The platform also provides expert advice and parenting tips to its customers through its blog, Parenting Center. FirstCry is known for its extensive product selection and focus on providing a one-stop shop for all baby and kids’ needs.

FirstCry Online Shopping App Insights:

11. Bigbasket

Bigbasket is an Indian e-commerce platform that specializes in online grocery delivery. It features a wide range of grocery products across categories such as fruits and vegetables, dairy, bakery, meat, and household essentials. Bigbasket also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. The platform has its own logistics network and warehouses, which enables it to deliver products to customers in a timely and efficient manner. Bigbasket also offers a subscription-based service, called BB Star, which provides users with additional benefits such as free delivery and priority customer support. The platform is known for its extensive product selection and focus on providing a convenient and hassle-free grocery shopping experience.

Bigbasket Online Shopping App Insights:

12. Paytm Mall

Paytm Mall is one of the best online shopping apps in India that offers a range of products across various categories such as fashion, electronics, home appliances, and beauty products. It features products from both Indian and international brands and offers various discounts and deals to its customers. Paytm Mall is known for its cashback offers and focuses on serving the needs of customers who prefer to shop online using digital payment methods. The platform also offers a seamless shopping experience, with features such as easy returns, multiple payment options, and fast delivery. Paytm Mall is a subsidiary of Paytm, which is one of India’s leading digital payment platforms.

Paytm Mall Online Shopping App Insights:

13. Bewakoof

Bewakoof is a mobile application that offers a range of trendy clothing and accessories for men and women in India. The app features a user-friendly interface with a wide selection of products, including t-shirts, hoodies, joggers, shorts, dresses, and more. Customers can easily navigate through the app and purchase their favorite products using various payment options. The app also offers regular discounts and promotions, making it an affordable shopping destination for young and fashionable customers. Additionally, Bewakoof provides fast and reliable delivery services, with a hassle-free return policy.

Bewakoof Online Shopping App Insights:

14. iswadeshi

Iswadeshi is an Indian mobile application that promotes Indian-made products and helps users discover and purchase goods that are manufactured in India. The app features a wide range of products from various categories, including clothing, electronics, home decor, and more. Users can easily browse through the app and filter products based on their preferences. The app aims to support local artisans and manufacturers by providing them with a platform to showcase their products and reach a wider audience. Iswadeshi also offers secure payment options and reliable delivery services. By using Iswadeshi, users can contribute to the growth of the Indian economy and promote the concept of self-reliance.

iswadeshi Online Shopping App Insights:

15. Rakuten

The Rakuten app is an online shopping platform that allows users to shop for a wide variety of products from different categories such as electronics, fashion, home and garden, and more. Rakuten offers a cashback program that rewards users with cashback for every purchase they make through the app. Users can also earn rewards points that can be redeemed for discounts on future purchases. The app also features a user-friendly interface with a search bar, filters, and recommendations to help users find products that match their preferences. Additionally, the Rakuten app offers a secure payment system and fast and reliable delivery services. With its cashback program and rewards system, the Rakuten app provides an attractive shopping experience for users who want to save money while purchasing quality products.

Rakuten Online Shopping App Insights:

16. Shein

Shein is one of the best online shopping apps in India that offers a wide range of trendy clothing and accessories for women at affordable prices. The app features a user-friendly interface with a vast selection of products, including dresses, tops, bottoms, shoes, bags, and more. Shein updates its product inventory regularly, ensuring that customers have access to the latest fashion trends. The app also offers regular discounts and promotions, making it an attractive shopping destination for fashion-conscious customers on a budget. Shein provides fast and reliable delivery services, with a hassle-free return policy, making it a convenient option for online shopping. Additionally, the app allows users to track their orders and receive notifications about new products and promotions. With its affordable prices and trendy fashion options, the Shein app is a popular choice for young women who want to stay up-to-date with the latest fashion trends.

Shein Online Shopping App Insights:

17. Swiggy

Swiggy is a mobile application that provides food delivery services in India. The app allows users to order food from a wide range of restaurants in their local area, and have it delivered to their doorstep. The app features a user-friendly interface with a search bar, filters, and recommendations to help users find restaurants and food options that match their preferences. Swiggy offers multiple payment options, including cash on delivery and online payments, making it a convenient option for customers. The app also allows users to track their orders and receive real-time updates about the status of their delivery. Swiggy provides fast and reliable delivery services, with a focus on quality and customer satisfaction. With its extensive network of restaurant partners and user-friendly interface, Swiggy has become a popular choice for food delivery services in India.

Swiggy Online Shopping App Insights:

18. Limeroad

Limeroad is a mobile application that offers a wide range of fashion and lifestyle products for women in India. The app features a user-friendly interface with a vast selection of products, including clothing, accessories, footwear, beauty products, and more. Limeroad also offers a feature called “scrapbook” that allows users to create their own fashion looks and share them with others. The app provides personalized recommendations based on user preferences and purchase history, making it easier for users to discover new products that match their style. Limeroad offers regular discounts and promotions, making it an affordable shopping destination for young and fashionable customers. The app also provides secure payment options and fast delivery services, with a hassle-free return policy. With its wide selection of products and personalized recommendations, Limeroad is a popular choice for women who want to stay up-to-date with the latest fashion trends.

Limeroad Online Shopping App Insights:

19. Craftsvilla

Craftsvilla is a mobile application that offers a wide range of Indian ethnic wear and handmade products for women and men. The app features a user-friendly interface with a vast selection of products, including sarees, salwar suits, jewelry, home decor, and more. Craftsvilla aims to promote traditional Indian craftsmanship and provides a platform for local artisans to showcase their products to a wider audience. The app offers personalized recommendations based on user preferences and purchase history, making it easier for users to discover new products that match their style. Craftsvilla offers regular discounts and promotions, making it an affordable shopping destination for customers who appreciate traditional Indian craftsmanship. The app provides secure payment options and fast delivery services, with a hassle-free return policy. With its focus on traditional Indian craftsmanship and handmade products, Craftsvilla is a popular choice for customers who want to support local artisans and preserve Indian culture.

Craftsvilla Online Shopping App Insights:

20. PepperFry

PepperFry is a mobile application that offers a wide range of furniture and home decor products in India. The app features a user-friendly interface with a vast selection of products, including sofas, beds, dining sets, lamps, rugs, and more. PepperFry aims to provide customers with high-quality and affordable furniture and home decor products. The app provides personalized recommendations based on user preferences and purchase history, making it easier for users to discover new products that match their style. Pepperfry offers regular discounts and promotions, making it an affordable shopping destination for customers who want to upgrade their home decor. The app provides secure payment options and fast delivery services, with a hassle-free return policy. PepperFry also offers installation services for select products, making it a convenient option for customers who want a hassle-free shopping experience. With its wide selection of furniture and home decor products and affordable prices, PepperFry is a popular choice for customers in India.

PepperFry Online Shopping App Insights:

21. Ferns & Petals

Ferns & Petals is a mobile application that offers a wide range of gifting options and flower arrangements in India. The app features a user-friendly interface with a vast selection of products, including flowers, cakes, chocolates, personalized gifts, and more. Ferns & Petals aims to provide customers with high-quality and unique gifting options for all occasions, such as birthdays, anniversaries, weddings, and festivals. The app provides personalized recommendations based on user preferences and purchase history, making it easier for users to find the perfect gift for their loved ones. Ferns & Petals also offers same-day and midnight delivery services, making it a convenient option for customers who want to surprise their loved ones with a thoughtful gift. The app provides secure payment options and a hassle-free return policy. With its wide selection of gifting options and reliable delivery services, Ferns & Petals is a popular choice for customers who want to express their love and appreciation to their loved ones.

Ferns & Petals Online Shopping App Insights:

22. Lenskart

Lenskart is one of the best online shopping apps in India that offers a wide range of eyewear products in India. The app features a user-friendly interface with a vast selection of eyeglasses, sunglasses, contact lenses, and more. Lenskart aims to provide customers with high-quality and affordable eyewear products, with a focus on personalized customer experience. The app provides an option for virtual try-on, where users can try on different frames and see how they look before making a purchase. Lenskart also offers home eye check-up services, making it convenient for users who need to update their prescriptions. The app provides secure payment options and fast delivery services, with a hassle-free return policy. With its wide selection of eyewear products and personalized customer experience, Lenskart is a popular choice for customers in India who want to buy eyewear products online.

Lenskart Online Shopping App Insights:

23. OLX

OLX is a mobile application that enables users to buy and sell second-hand goods in India. The app features a user-friendly interface that allows users to post advertisements for their used products and browse listings for items they want to buy. OLX aims to provide a platform for users to sell their used items and make some extra money, while also providing a way for buyers to find affordable products. The app covers a wide range of categories, including electronics, furniture, vehicles, pets, and more. OLX allows users to communicate with each other through the app and negotiate prices, making it a convenient and hassle-free way to buy and sell second-hand goods. The app provides secure payment options and encourages users to meet in safe and public places to complete transactions. With its focus on second-hand goods and affordable prices, OLX is a popular choice for users who want to buy and sell items in India.

OLX Online Shopping App Insights:

24. AliExpress

AliExpress is a mobile application that offers a wide range of products from various categories in India and other countries. The app features a user-friendly interface with a vast selection of products, including electronics, fashion, beauty, home decor, and more. AliExpress aims to provide customers with high-quality products at affordable prices from different parts of the world. The app provides personalized recommendations based on user preferences and purchase history, making it easier for users to discover new products that match their interests. AliExpress also offers regular discounts and promotions, making it an affordable shopping destination for customers who want to buy products online. The app provides secure payment options and fast delivery services, with a hassle-free return policy. With its wide selection of products and affordable prices, AliExpress is a popular choice for customers in India who want to shop for products from around the world.

AliExpress Online Shopping App Insights:

25. Urbanic

Urbanic is a mobile application that offers a wide range of fashion products for women in India. The app features a user-friendly interface with a vast selection of clothing, accessories, and beauty products. Urbanic aims to provide customers with high-quality and trendy fashion products, with a focus on personalized customer experience. The app provides personalized recommendations based on user preferences and purchase history, making it easier for users to find fashion products that match their style. Urbanic also offers regular discounts and promotions, making it an affordable shopping destination for customers who want to buy fashion products online. The app provides secure payment options and fast delivery services, with a hassle-free return policy. With its wide selection of fashion products and personalized customer experience, Urbanic is a popular choice for women in India who want to stay updated with the latest fashion trends.

Urbanic Online Shopping App Insights:

Conclusion

Online shopping has become an essential part of our lives, and these top 25 online shopping apps in India for 2023 offer a seamless and convenient shopping experience to their users. Whether you’re looking for fashion products, electronics, beauty and wellness products, baby and kids products, or groceries, these apps have got you covered. They offer a vast selection of products, excellent customer service, and fast delivery options, making them the go-to platform for online shopping in India.

FAQ – Online Shopping Apps